This notice explains how MIF Holdings Limited (Company, we, us) uses cookies on our website. It explains the types of cookies we use and why, and also how you can change your cookie preferences.

You should read this cookie notice alongside our Important Information and our Privacy Policy.

What is a cookie?

A cookie is a text file which is stored on your computer or device when you visit a website. They are generally used to make websites work, or work more efficiently, as well as to provide information about your use of the website, and to display content and advertising that is relevant to you.

Other technologies operate in a similar way but use different names: for example, pixels, beacons, tags, scripts, social media plug-ins, device fingerprinting techniques,. In this cookie notice, we use the term “cookie” to refer to all similar technology.

Why do we use cookies?

We (and our partners, including marketing partners) use cookies for various purposes: to analyse trends, administer the services, remember your preferences, track users’ movements around our website, gather demographic information about our user base as a whole, enable you to navigate between webpages more efficiently, help us understand how our website is used so we can improve it,. The purpose for each cookie we use is set out below.

What cookies do we use and how long will they stay on my device?

We use four types of cookies: strictly necessary cookies, performance cookies, functionality cookies (including for social media), and advertising cookies. Each type of cookie has a different purpose.

Some cookies are set by us (known as first-party cookies).

Other cookies are set by another organisation’s website (known as third-party cookies). For third-party cookies, we do not have access or control over these technologies. We do not tie the information gathered by third parties to our customers’ or users’ personal information.

A cookie can either be a session cookie or a persistent cookie. A session cookie is stored temporarily on your computer or device while you use the website, and is deleted when you close your internet browser. A persistent cookie remains on your computer or device after you have closed your browser, so we can remember if you have visited our website before or your preferences [or to track your actions across different websites in order to target advertising to you]. Depending on the type of cookie, the period of time the persistent cookie stays on your computer or device is set out below.

Strictly necessary cookies

These are cookies which are essential for our website to operate, such as cookies that are used to help a webpage load quickly.

Cookie name	Purpose	Expiry period
Crumb - First Party Cookie	Prevents cross-site request forgery (CSRF)	Session
ss_cookieAllowed - First Party Cookie	Remembers if a visitor agreed to cookies on their browser, a cookie banner is restricting the placement of cookies	Session
ss_performancecookiesAllowed - First Party Cookie	Remembers if a visitor agreed to placing Performance and Analytics cookies on their browser, a cookie banner is restricting the placement of cookies	30 days
ss_marketingcookiesAllowed - First Party Cookie	Remembers if a visitor agreed to placing Marketing cookies on their browser, a cookie banner is restricting the placement of cookies	30 days
Test - First Party Cookie	Investigates if the browser supports cookies and prevents errors	Session

Performance cookies

These cookies help us to improve the way our website works. For example, they gather information that allows us to count the number of visitors to our website and to see how visitors move around our website.

Cookie name	Purpose	Expiry period	Who places the Cookie?
user_segment	Identifies unique visitors and tracks a visitor’s sessions on a site	Session	Current Domain
ss_cid	Identifies unique visitors and tracks a visitor’s sessions on a site	Session	Current Domain
ss_cpvisit	Identifies unique visitors and tracks a visitor’s sessions on a site	Session	Current Domain
ss_cvr	Identifies unique visitors and tracks a visitor’s sessions on a site	Session	Current Domain
ss_cvt	Identifies unique visitors and tracks a visitor’s sessions on a site	Session	Current Domain
SS_lastvisit	Identifies unique visitors and tracks a visitor’s sessions on a site	Session	Current Domain
SS_MID	Identifies unique visitors and tracks a visitor’s sessions on a site	Session	Current Domain
SS_MATTR	Identifies unique visitors and tracks a visitor’s sessions on a site	Session	Current Domain

Functionality cookies

These cookies allow the website to remember choices you have made such as your user name, language, the region you are in, in order to provide a more enhanced and personalised experience.

We also use HTTP cookies for customizing your user experience, remembering your settings, and monitoring use and effectiveness of our services.

We do not use any functionality cookies.

Advertising / targeting cookies

These cookies record information about your visit to our website to help target advertising and to build a profile of you. For example, the pages you have visited, the links you have followed, the number of times you’ve seen an ad, the ads you have clicked on and your browsing habits and interests.

We, and our advertising partners, use this information to make the ads you see, both on and off our website, more personalised and relevant to your interests. Our advertising partners may combine it with other information they have about you, for example information about your browsing habits on other websites or information they have obtained from data brokers. This will then be used to create a profile of you so that relevant advertising is shown to you.

You might also see our advertisements on other websites that you visit. We and our advertising partners use locally shared objects (LSOs) or flash cookies to collect and store information. Various browsers may offer their own management tools for removing LSOs.

Advertising cookies may also be used for other purposes such as ad click fraud detection, market research, product improvement and debugging.

If you do not wish to have your information used to serving you targeted ads, you can opt out by contacting us at Enquiries@longbrookinsurance.com or please use the Contact us form. You can also opt out of receiving targeted advertising on websites through members of the Network Advertising Initiative or the Digital Advertising Alliance Your Ad Choices.

Please note that users in the European Union and the United Kingdom may opt out of receiving targeted advertising on websites through members of the European Interactive Digital Advertising Alliance, selecting the user’s country, and then clicking “Choices” (or similarly-titled link). Please note this does not opt you out of being served all advertising and you may continue to receive generic ads.

We do not use any advertising cookies.

How to change your cookie preferences

You can change your cookie preferences at any time by clicking on the ‘manage your cookie preferences’ icon at the bottom of this webpage. You can then adjust the available sliders to ‘On’ or ‘Off’ and then click ‘Save and close’. You may need to refresh your page for your settings to take effect.

Alternatively, most web browsers allow some control of most cookies through the browser settings. Find out how to manage cookies on popular browsers:

If you use a smart phone, you can usually prevent cross-site tracking and block cookies in the settings section on your device. You may also be able to visit websites without leaving a history by turning private browsing on. You should visit the support section of the browser on your device for more information on how to do this.

Changes to this cookie notice

We will inform you of any changes to this cookie notice by posting them on this page and updating the cookie tables above. The information on this page was last updated in November 2025.

Contact us

If you have any questions about this cookie policy, please use the Contact us form.

MIF Holdings Limited cookie notice